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Category: B2B sales & marketing

B2B sales and marketing guides – the POLISH YELLOW PAGES® blog (since 1991).

B2B Library

How to write effective sales emails

How to write winning sales emails that will delight your B2B prospects? As a sales professional you know that emailing B2B prospects is a key part of your sales strategy. You use email every…

B2B Library

GDPR-compliant sales decks

B2B B2C GDPR-COMPLIANT MARKETING DATABASES Sales decks that work at every stage of the sales cycle. If you are a B2B sales rep who spends your days meeting customers and presenting your company's packages…

B2B Library

Sales psychology: how to understand customers better

Sales psychology: see through your customers and increase turnover. What does psychology have to do with B2B sales? Quite a lot. Perhaps far more than you think. Especially in B2B we forget that a great deal still depends on…

B2B Library

Buying addresses for B2B sales: how to do it legally

Buying addresses in B2B sales: how to do it right. Admit it, you've thought about buying address lists to boost your B2B sales, right? No problem — the same probably applies to most companies in…

B2B Library

5 reasons you need an ideal customer profile (ICP)

Five reasons you need an ideal customer profile in B2B. Sellers and buyers alike understand how complex the B2B sales environment is. B2B deals are notoriously hard to close and often expensive…

B2B Library

Automate your sales: 15 automations that will save you time

Automate and relax: these 15 Zaps are your game-changers in B2B sales. Greater competition and growing complexity have changed day-to-day sales operations. These challenges make it necessary to increase flexibility…

B2B Library

How to find the decision-makers in a company as a B2B salesperson

This may sound familiar: you are having a really nice conversation with a prospect, you hit it off straight away, and your product clearly solves their pain point. But then comes the sentence: “Well, I think the solution is great!…

B2B Library

14 sales triggers that strengthen your offer

14 sales triggers that boost your offer. Have you ever heard the term sales trigger events? Do you know what it actually means? If not, this article will shed some light on it. Sales trigger events…

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