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A post from the POLISH YELLOW PAGES® blog (formerly DATABOT.PL), originally published on 08.01.2023. Some information (tools, prices, regulations) may have changed since then.
The 31 best B2B sales podcasts to help you reach your goals in 2023
A podcast works like a daily companion – whether on the bus, the train, in the car or on a plane: with a podcast you can kill time AND learn something new without disrupting your rhythm.
Especially in sales there is always something new to learn, whether you have worked in sales for many years or are new to the field. Podcasts are ideal for the B2B sales space if you don’t want to miss practical tips or completely new insights from industry experts. To support your next listen, we have prepared the ultimate list of B2B podcasts for you!
Learning is like rowing upstream – as soon as you stop, you drift back; Laozi, Chinese philosopher
The ultimate list of B2B podcasts
The following podcasts are dedicated to sales, business and marketing in B2B. These topics often overlap, and a podcast often covers more than one of them. Of course, we also asked our team – after all, personal recommendations are the best. Raise the curtain on the B2B podcasts you absolutely must listen to! Innovative approaches and concentrated expertise are guaranteed.
Note: The numbering of the podcasts does not indicate any preference on our part. We think they are all equally informative and exciting!
Whether you like short podcasts of under 10 minutes or long episodes with guest interviews – we have them all! Because the B2B space is so diverse, you can draw important knowledge from every podcast listed here. Here we go:
1. The Salesman Podcast ( Will Barron )
Airs: almost daily
Length: 25 to 60 minutes
Salesman Podcast is one of the most popular B2B sales podcasts. Will talks about the impact of artificial intelligence on the B2B industry, how to create good presentations, cold calling and much more. If you work in sales and online B2B, this is the right podcast for you
| Listen on Spotify | Listen on Apple Podcasts |
2. The Sales Hacker Podcast ( Sam Jacobs )
Airs: several times a week
Length: 5 to 45 minutes
Sam and his Sales Hacker Podcast deliver all the right information about successful selling. In exciting interviews with various people you get valuable insights from the industry. Effective coaching, outside sales or entrepreneurship are topics just like women in sales or helpful sales tools.
| Listen on Spotify | Listen on Apple Podcasts |
3. The Advanced Selling Podcast ( Bill Caskey and Bryan Neale )
Airs: weekly
Length: 5 to 30 minutes
The two hosts, Bill and Bryan, are sales trainers themselves and know what matters most in sales. This podcast provides the perfect mix of motivation, goals, fears, time management and even morning routines – tailored to you and your sales department.
| Listen on Spotify | Listen on Apple Podcasts |
Airs: several times a week
Length: 25 to 45 minutes
Outreach, as a well-known sales engagement tool, knows best what customers want in today’s B2B world. In this podcast you will hear lots of stories, tips on working from home, women in sales, change management and much more, always keeping the customer in focus!
| Listen on Spotify | Listen on Apple Podcasts |
5. Get In The Door (Scott “The Professor” Plum and Bill Hellkamp)
Airs: weekly
Length: 25 to 35 minutes
As the name suggests, this podcast specialises in one thing: getting your foot in the door with prospects and new customers. What are the strategies for this? What is the best way to negotiate? Scott and Bill will show you step by step.
| Listen on Spotify | Listen on Apple Podcasts |
6. Revenue: The Revenue Intelligence Podcast ( Gong )
Airs: weekly
Length: 30 to 55 minutes
This podcast will give you probably the best insight into personalised sales and marketing. Devin and Sheena from Gong have very practical tips on how to increase revenue and rethink strategies. If you want your company to grow, this is the podcast you should listen to!
| Listen on Spotify | Listen on Apple Podcasts |
7. 30 Minutes to President’s Club | No-nonsense selling ( Nick Cegelski + Armand Farrokh )
Airs: weekly
Length: 15 to 30 minutes
Nick and Armand show their listeners, unvarnished and unembellished, what “real” selling should look like – namely, away from greasy poses and false promises, towards empathy and conversational skills. How exactly does it work? Tune in!
| Listen on Spotify | Listen on Apple Podcasts |
8. The Catalyst Sales Podcast ( Mike Simmons )
Airs: weekly
Length: 15 to 50 minutes
Weekly episodes on sales strategies, training, coaching, sales enablement, increasing sales and more. If you want to explore everything the world of sales has to offer, this podcast with host Mike is for you.
| Listen on Spotify | Listen on Apple Podcasts |
9. B2B Growth: Your Daily B2B Marketing Podcast ( Sweet Fish Media )
Airs: several times a week
Length: 5 to 50 minutes
Not only suitable for marketers but also highly recommended for sales reps! The daily episodes cover and discuss questions about negotiating with confidence, leadership, social media and more – with changing conversation partners from many different perspectives.
| Listen on Spotify | Listen on Apple Podcasts |
10. Sell or Die Jeffrey Gitomer and Jen Gluckow
Airs: weekly
Length: 10 to 45 minutes
Jeffrey and Jen discuss sales strategies, optimising sales processes and the art of connecting with customers with various people from the B2B sales industry. Personal development, such as time management and productivity, is also included.
| Listen on Spotify | Listen on Apple Podcasts |
11. The Inside Sales Coach Mark Garrett Hayes
Airs: weekly
Length: 25 to 55 minutes
This podcast is aimed in particular at sales managers. Do you lead a sales team? Then this podcast will tell you everything you need to know about proper coaching and aligning your sales team. With episodes on technology in sales or onboarding new colleagues, this podcast focuses especially on telesales and digital selling.
| Listen on Spotify | Listen on Apple Podcasts |
12. The Sales Evangelist Donald C. Kelly
Airs: about twice a week
Length: 20 to 50 minutes
Unlike The Inside Sales Coach, Donald addresses sales newcomers in The Sales Evangelist podcast. New to sales? Find out here how to win the right new customers who match your needs. Learn how your emails and offers can catch fire and much more.
| Listen on Spotify | Listen on Apple Podcasts |
13. Hey Sales Guy Jeremy Donovan
Airs: about twice a week
Length: 15 to 25 minutes
Jeremy defines selling as an art and a science. His passion for sales is clearly visible in episodes on topics such as artificial intelligence in sales, solution selling and leadership style. Subscribe and listen!
| Listen on Spotify | Listen on Apple Podcasts |
14. Surf and Sales Richard Harris and Scott Leese
Airs: several times a week
Length: 30 to 55 minutes
This podcast covers all the dos and don’ts of everyday selling. Richard and Scott give you practical advice on finding the right salespeople, creating the best sales mindset and reaching prospects – on traditional phone calls or on LinkedIn.
| Listen on Spotify | Listen on Apple Podcasts |
15. Make It Happen Mondays John Barrows
Airs: weekly
Length: 45 to 90 minutes
As a sales trainer and coach, John knows all the obstacles a sales rep will inevitably meet along the way. This podcast contains everything you need to take your sales tactics to the next level, from phone call advice to motivational strategies.
| Listen on Spotify | Listen on Apple Podcasts |
16. The Sales Sauce Jeb Blount
Airs: weekly
Length: 5 to 50 minutes
Each episode of this podcast deals with a different aspect of the multifaceted profession of sales manager. Jeb gives useful information about the profession. He talks about the importance of face-to-face meetings, personal development and salespeople’s mindset, and how Corona actually opened up new sales opportunities.
| Listen on Spotify | Listen on Apple Podcasts |
17. Conversations with Women in Sales Barbara Giamanco and Lori Richardson
Airs: weekly
Length: 15 to 45 minutes
This podcast is about providing support and inspiration to women in sales. Well-known guests who work as trainers or communication coaches, for example, are also invited to talk about their experiences in the industry. An absolute must, especially for women in sales!
| Listen on Spotify | Listen on Apple Podcasts |
18. The Ziglar Show Kevin Miller
Airs: several times a week
Length: 30 to 90 minutes
For many sales reps, mindset and commitment are the foundation of sales success. In this podcast Kevin looks behind the scenes at the core of a positive, balanced mindset. He talks about focus, goal setting, professional development and much more.
| Listen on Spotify | Listen on Apple Podcasts |
19. Sales Babble Pat Helmers
Airs: weekly
Length: 20 to 35 minutes
No small talk, but direct insight into everyday sales life: this podcast is exactly what you want if you need direct tips on sales strategy because perhaps you haven’t worked in sales before. Exciting interviews and practical examples!
| Listen on Spotify | Listen on Apple Podcasts |
20. Marketing Over Coffee John J. Wall and Christopher S. Penn
Airs: weekly
Length: 20 to 35 minutes
This podcast talks openly about every aspect of marketing: product marketing, communication models, social media and much more are on the agenda. Interviews with well-known personalities such as Simon Sinek or Mike Volpe also fill out the portfolio of episodes and provide lots of insight.
| Listen on Spotify | Listen on Apple Podcasts |
21. Marketing School Neil Patel and Eric Siu
Airs: several times a week
Length: 4 to 10 minutes
Short, sweet, to the point. In Marketing School, Neil and Eric report on marketing trends, customers, emails or customer profiling. That makes the podcast very useful for sales too! Both provide all kinds of practical tips you can apply and implement directly.
| Listen on Spotify | Listen on Apple Podcasts |
22. The Goal Digger Podcast Jenna Kutscher
Airs: about twice a week
Length: 25 to 45 minutes
Jenna provides tons of hacks to increase success in online business. Redesigning a website? No problem. Catchy email lists and speeches? Here you go. Get inspired by the American internet phenomenon.
| Listen on Spotify | Listen on Apple Podcasts |
23. Outside In Charles Trevail
Airs: several times a month
Length: 15 to 35 minutes
B2B has simply changed compared with the industry of 20 years ago. Online is the new offline, and Charles gets to the heart of it with many guests and experts in their field. He interviews well-known people from companies such as Salesforce, Microsoft, PayPal, P&G and many others.
| Listen on Spotify | Listen on Apple Podcasts |
24. Entrepreneurs on Fire Business Podcast John Lee Dumas
Airs: several times a week
Length: 20 to 35 minutes
This podcast is designed as an interview format between John and various entrepreneurs, showing what matters when it comes to the numbers in accounting, company location or website. Personal development, motivation and time management are not forgotten either, which makes the podcast an absolute must, especially for sales staff.
| Listen on Spotify | Listen on Apple Podcasts |
25. HBR IdeaCast
Airs: weekly
Length: 25 to 35 minutes
In its podcast Harvard Business Review covers not only B2B sales and marketing content; it often becomes political too. Topics such as a trans-friendly work environment, checking privilege or overcoming trauma find their place, as do digitalisation, entrepreneurship and home-office solutions.
| Listen on Spotify | Listen on Apple Podcasts |
26. Business Wars (Wondery)
Airs: several times a week
Length: 5 to 35 minutes
Business Wars tells the story of the great “enemies” in the business world, for example Pizza Hut versus Domino’s or FedEx versus UPS. Sure, the companies are mostly from the US, but that doesn’t make listening any less exciting. This podcast is interesting for sales because companies’ sales strategies are also discussed.
| Listen on Spotify | Listen on Apple Podcasts |
27. The Quotable Podcast Kevin Micalizzi
Length: 10 to 45 minutes
Old but gold: the latest episode of this Salesforce-backed podcast dates from 2020, but if you work in B2B sales, the episodes are still extremely informative. The host, Kevin Micalizzi, interviews various experts on topics such as inside sales, customer success, building trust in sales and more! Listen in!
| Listen on Spotify | Listen on Apple Podcasts |
28. The Brutal Truth About Sales and Selling Brian Burns
Airs: several times a week
Length: 10 to 45 minutes
This podcast with host Brian Burns is relentlessly honest! In his podcast Brian explains how sales elites differ from hopeless salespeople — and is brutally honest about it. How do you reach your B2B sales goals? Brian shows you what to watch out for to win customers, with various examples from real salespeople!
| Listen on Spotify | Listen on Apple Podcasts |
29. Sales Pipeline Radio Matt Heinz
Airs: weekly
Length: 10 to 15 minutes
Matt Heinz, founder and CEO of Heinz Marketing , brings more than 20 years of experience in business development, sales and, of course, marketing. This means his podcast teaches you about every aspect of sales — from aligning marketing and sales, through the right tech stack, to recruiting for the sales department. Don’t miss it!
| Listen on Spotify | Listen on Apple Podcasts |
30. The Sales Influence Podcast Victor Antonio
Airs: weekly
Length: 5 to 60 minutes
How is selling today? A minefield. That is why Victor Antonio covers all aspects of modern B2B sales for you in his Sales Influence podcast and has valuable tips ready for immediate use. See what’s in it for you!
| Listen on Spotify | Listen on Apple Podcasts |
31. The Art of Charm AJ Harbinger and John Dzubak
Airs: weekly
Length: 45 to 90 minutes
Selling is about connecting with people — you can’t sell if you’re not charismatic and friendly, right? From this podcast you will learn all about human interaction and how to become a better collaborator. Learn all about how to start a meaningful conversation and dive into the minds of others!
| Listen on Spotify | Listen on Apple Podcasts |
Knowledge is true opinion
Plato – Greek philosopher
That said, we would be glad if you gave us your feedback on our ultimate list of podcasts! Did we miss one of your favourites? Let us know! We love discovering new, exciting podcasts!
Tags: B2B Business Marketing Podcast Sales
Mariusz Biniak – creator of the POLISH YELLOW PAGES® brand (formerly DATABOT.PL) and author of a blog on B2B sales. Disclosure: the author is connected with the publisher of THE BUSINESS TIME.
About the partner: POLISH YELLOW PAGES® – a brand operating since 1991 (formerly DATABOT.PL). B2B company data in Poland, the United Kingdom and Europe. More: www.databot.pl
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