The best B2B lead generation tools

Blog · Partner: POLISH YELLOW PAGES® · since 1991

A post from the POLISH YELLOW PAGES® blog (formerly DATABOT.PL), originally published on 17.11.2022. Some information (tools, prices, regulations) may have changed since then.

The best B2B lead generation tools [2023]

In B2B you often face the challenge of generating high-quality B2B leads for your sales team. Ideally, prospects show strong interest in the service or product on offer.

Countless suppliers and tools on the market promise exactly that – an easy way to generate good leads. But are they any good? We have gathered the best tools available that you can use to generate leads automatically. Generating hot leads at the push of a button? Let’s go!

Lead generation through your website

Every day visitors come to your website to learn more about what you have to offer. Your goal should be: collect as many qualified B2B leads as possible with your website! One option is the good old contact form where the prospect leaves their contact details. Another option is to install user identification software that reveals the IP address of your website visitors – this tells you which company they work for. In the next step you can target those companies.

It is very likely that people who have visited your website have a need for your product .

No idea when to approach companies? 

With DataBot you will know exactly when the right time has come, using more than 30 different sales triggers! 

TRY NOW

Lead Forensics

Software developed by Lead Forensics identifies visitors to your website, providing information such as company name, contact details, demographics , their search behaviour and financial data. Their service is also available as an app.

Source:  www.leadforensics.com

LeadLab

LeadLab identifies most of the visitors to your website, giving your sales department the opportunity to target exactly those companies that have already shown interest . Likewise, a website visit can be a hint for you to prioritise companies in your pipeline.

Source:  www.tonno-digitale.com

Salespanel

Salespanel is a tool that lets B2B companies identify visitors to their website . It also tracks leads from various marketing channels and helps qualify them.

Source:  www.salespanel.io

Leadfeeder

Leadfeeder is also software that tells you which companies have been on your website. Visitors are recorded as leads, prioritised based on what they do on your site, and then passed on to your sales department .

Source:  www.leadfeeder.com

Our tip:  First use a website visitor identification tool to see the companies that have visited your website and learn more about how you can improve your content. Then enrich the leads collected with further relevant data. This gives you a very detailed profile of your website visitors and your sales team a good basis to start from.

Make sure your forms work properly and your website is optimised ! This will persuade as many of your website visitors as possible to enter their details and convert later.

There are many tools on the market that improve the experience of your website visitors and in particular help optimise your conversion rate . Let’s look at some of the best tools for this:

Ampry

Source:  www.ampry.com

Already have traffic on your website but want to increase your conversion rate ? Ampry can help.

With Ampry you can easily add user-friendly pop-ups and notifications to your website. Ampry focuses on showing visitors the right message at the right time. For example, testimonials can be displayed as social proof or special offers.

No idea when to approach companies? 

With DataBot you will know exactly when the right time has come, using more than 30 different sales triggers! 

TRY NOW

Hotjar

Hotjar is a heatmap tool that provides more information about website visitor behaviour by recording their activity. This way you can analyse how they use your site and make appropriate changes to optimise usability and the conversion rate of your landing pages.

Source:  www.hotjar.com

Advertising / lead generation through ad platforms

If you want to generate leads through your website or online, you can’t do without ads. Depending on your strategy and campaign type there are various providers that will bring traffic to your website.

Google Ads

With  Google Ads you can reach billions of users with your online campaigns! You can place ads when they search for certain keywords, watch videos on YouTube or view ads on partner websites.

Search campaigns are particularly exciting because they let you reach people who are searching for your products and solutions. Simply define the relevant keywords for your campaign and create a matching ad. When a prospect searches for one of your keywords, your ad will appear above the organic search results.

Especially if you have  competitors running ads on similar keywords, or you don’t yet rank well in Google search results, you should consider a Google Ads campaign.

Microsoft Ads

You can also run campaigns with Microsoft Ads (formerly Bing Ads). Many people still have Bing set as the default search engine on their computer. Cost-per-click prices are often lower, and competition is not as high as on Google Ads.

LinkedIn Campaign Manager

If you work in B2B,  LinkedIn Campaign Manager may also interest you. Because LinkedIn is a business network, users expect content relevant to their business life.

On LinkedIn you can promote your products and services, but also webinars or events. You can define your target group based on job-related characteristics, or upload your own so-called “matched audience”, in which you put, for example, a list of relevant companies . LinkedIn then automatically targets everyone from those companies. Of course you can also narrow the target group by job title, skills or similar.

Source: www.linkedin.com

Speaking of target groups: there are of course many other advertising platforms, such as Facebook Ads, native advertising and even podcasts , that you can use to generate leads. Try each option to find the best platform for your product or service.

Lead generation with LinkedIn

Together with the German business platform XING, LinkedIn is one of the largest professional social networks in Germany. Lots of interesting and useful content helps prospects gain information and insights that can influence their purchasing decision.

You can generate qualified B2B leads by providing interested parties with content that supports them in their search. The goal is always to persuade users to buy your product later.

You should definitely promote your content or solution on LinkedIn! It will help you build awareness and appeal among people who may need your product or service.

Because most people on LinkedIn make sure their profile is up to date and comprehensive, the social network offers many opportunities to reach your ideal audience and generate qualified leads .

LinkedIn Sales Navigator

In addition to the various advertising options, salespeople can also generate high-quality B2B leads through social selling on LinkedIn.

LinkedIn Sales Navigator helps you find decision-makers and companies faster and follow them with real-time updates. It is also possible to contact people you are not yet connected with by direct message.

Source:  www.linkedin.com

Sales intelligence software from DataBot for lead generation

Sales intelligence software helps companies collect publicly available information from company websites, press releases, social media and more – and makes it available to you. Based on predefined criteria, sales intelligence tools show sales opportunities, and also provide the sales team .

DataBot

There are many companies – but not all of them will be prospects for you. With DataBot you can filter and focus on your ideal target companies from more than 13 million companies, using unique filter options.

Prospecting in DataBot

Current news and buying signals indicate companies’ needs and help you recognise the right moment to contact them.

In addition, the employee database of DataBot contains around 55  million contacts and decision-makers together with phone numbers and email addresses. You can filter them further by hierarchy and department.

This way you generate B2B leads consisting of a company, a contact person and a current buying signal – at the push of a button! Echobot automatically enriches your leads with further data such as turnover, number of employees, news and much more.

You no longer have to spend hours on research: if a new company meets the required criteria, a lead alert will automatically inform you by email about this new sales opportunity . B2B lead generation has never been so easy!

The search for “similar companies” is also particularly exciting. With a few clicks you can display companies similar to your best customers. Turn one of your favourite customers into hundreds of prospects. These so-called B2B lookalikes are very likely to become your future customers !

10 sales intelligence tools to help you with lead generation

Lead generation through online comparison and review platforms

94% of B2B buyers use online search during the buying process (source: www.content4b2b.de ). They often use comparison or review platforms to check whether a product meets other people’s expectations or not.

Many software providers from various categories are listed here. Example: if someone is looking for lead generation software, they will see various providers offering software in exactly that category.

If you offer software, you should definitely get listed for free . It increases your visibility, and you won’t be overlooked when a prospect searches.

Of course, it is also worth asking satisfied customers whether they would like to leave a review of your tool . Reviews serve as social proof and build trust. For prospects it is very important to see that there are other people who are happy with your product.

Tip: on comparison sites, prospects are looking for software that could solve their problem. Logically, the conversion rate is usually much higher on such platforms than on any other medium.

Capterra

Capterra is very well known as a software comparison platform, especially in the English-speaking market. It is also available in Germany, but not yet as popular.

You can list your product in more than 700 different categories. Capterra also offers a pay-per-click model where you can improve your position in the listing and generate leads.

Source:  www.capterra.com

OMR Reviews

OMR Reviews has not been on the market for very long but is already very well known thanks to the strong OMR community. In addition, it is the first software review platform focused on the DACH region .

Here you can create a free basic profile and collect reviews . In the pro version you have many other options for generating leads, for example through review campaigns.

G2

If your target group is in the English-speaking market , you should definitely list your software on G2 . With more than 1.2 million reviews, G2 has built a strong reputation in the field.

On this platform providers can discover companies that are currently looking for a new solution to a specific problem. This is extremely helpful, because your sales team can then contact the prospect directly.

No idea when to approach companies? 

With Echobot you will know exactly when the right time has come, using more than 30 different sales triggers! 

TRY NOW

Conclusion

In this article we have introduced you to a small selection of the many tools you can use to boost lead generation. Especially when it comes to B2B lead generation, we recommend testing various tools in their free version to find out which suits your company and your needs best.

Tags: B2B PL, B2B DE, B2B EN, Lead generation, Leadgenerierung, B2B sales, Tools

What do you think?

Which ways of winning customers work in your business? Tell us in the comments below the post.

Source

• POLISH YELLOW PAGES® (databot.pl) – original blog post

© POLISH YELLOW PAGES® / Argonauts Media Group Limited. Copying, downloading and distribution without the publisher’s written consent are prohibited. Illustrative photo: Pexels.