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Sunday, 1 November 2026 Business · World · Analysis
THE BUSINESS TIME
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Technology

Why the fastest-growing technology rarely wins by speed alone

Adoption depends on institutions, habits and the total cost of change.

Smartphone on a wooden table

Original editorial explainer / comment. Adoption depends on institutions, habits and the total cost of change.

The context

An impressive model or device can fail commercially if customers cannot integrate it into their existing work. The friction of training, procurement and legacy equipment rarely features in launch presentations.

Our analysis

Successful providers reduce that friction through clear interfaces, reliable support and transparent pricing. Market dominance therefore cannot be inferred from benchmark rankings alone.

What to watch

Watch repeat contracts and actual usage patterns, not only downloads, signups or valuation announcements.

Editorial note: This is an original explainer, not a report of a newly investigated incident. It should not be read as a finding about any particular person or company.

Corrections & responses

We assess factual corrections and substantive responses. Verified changes are reflected in our reporting.

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