The Business Time blog for small businesses: sales, B2B marketing and winning customers. Posts by partner POLISH YELLOW PAGES® (since 1991) and readers.
Why personal branding is essential – especially in B2B sales. Many people think of branding in terms of the colourful logos of successful brands such as Apple or Ikea. So most people…
8 hacks for preparing B2B conversations effectively. Sales lives on communication. Especially when an offer needs explaining, is a little more expensive and is not part of everyday needs. As a sales rep you have to present, advise…
The complete guide to building a successful sales team. Building your own sales team is not an easy thing. You might think that having the right people with a passion for selling makes your team…
Website visitor identification – the secret weapon of B2B lead generation. According to statistics, almost 70 percent of all companies in Germany have their own website. The figure rises with company size…
Find similar companies: how to generate relevant leads with lookalikes. The ideal customer exists. You know, the one where everything just fits. Industry, sales, number of employees and so on. You'd like to clone that…
How to use the advantages of social proof (and avoid the pitfalls!). In the eyes of most B2B customers, advertising and marketing long ago lost their role as credible, reliable advisers. What's more, the spotlight…
Current B2B marketing trends in 2022. The world of B2B marketing is never boring. Since the start of the pandemic at the latest, many marketers have been forced to break patterns and think about alternative methods…
The best B2B lead generation tools [2023]. In B2B you often face the challenge of generating high-quality B2B leads for your sales team. Ideally, prospects show strong interest in the service on offer…
LinkedIn Ads 101: how to create LinkedIn audiences. Boring, standard online advertising? An absolute no-go in B2B! Personalisation and a precisely selected target group are extremely important for your online marketing and advertising. Platforms…
What is sales intelligence and how does it help you succeed in sales? Sales intelligence is the order of the day in sales right now. But as a sales rep or sales manager, just knowing…
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