Website visitor identification – the secret weapon of B2B lead generation. According to statistics, almost 70 percent of all companies in Germany have their own website. The figure rises with company size…
Find similar companies: how to generate relevant leads with lookalikes. The ideal customer exists. You know, the one where everything just fits. Industry, sales, number of employees and so on. You'd like to clone that…
How to use the advantages of social proof (and avoid the pitfalls!). In the eyes of most B2B customers, advertising and marketing long ago lost their role as credible, reliable advisers. What's more, the spotlight…
Current B2B marketing trends in 2022. The world of B2B marketing is never boring. Since the start of the pandemic at the latest, many marketers have been forced to break patterns and think about alternative methods…
The best B2B lead generation tools [2023]. In B2B you often face the challenge of generating high-quality B2B leads for your sales team. Ideally, prospects show strong interest in the service on offer…
LinkedIn Ads 101: how to create LinkedIn audiences. Boring, standard online advertising? An absolute no-go in B2B! Personalisation and a precisely selected target group are extremely important for your online marketing and advertising. Platforms…
What is sales intelligence and how does it help you succeed in sales? Sales intelligence is the order of the day in sales right now. But as a sales rep or sales manager, just knowing…
Account-based marketing: what you and your customers gain from ABM (+ checklist). Account Based Marketing – is it another of those buzzwords? Or is it actually…
How to succeed at social selling on LinkedIn. If you are a B2B sales professional, you probably know the business network LinkedIn. You don't? Perhaps it is time to add this channel to your…
GDPR-COMPLIANT B2B AND B2C MARKETING DATABASES. INTENT DATA – A GUIDE FOR B2B SALES TEAMS FOR 2023. Do you know what your customer is looking for? Or which topics move them and…
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