Author: TBT

The ICO on generative AI and data protection – a series of consultations

In 2024 the UK data protection regulator, the ICO, ran a series of consultations on how data protection law should apply to generative artificial intelligence. We review what the regulator asked.

26 YouTube channels worth subscribing to if you work in sales

26 YouTube channels you must subscribe to as a sales professional. As a sales professional, staying on top of sales trends and following successful sales reps can help you pick up a few…

31 sales books that will change the way you sell

B2B B2C MARKETING DATABASES 31 sales books that will change the way you sell. The most successful people attribute their achievements to a never-ending journey of learning. Learning doesn't end after…

7 traits of salespeople who succeed in B2B sales

B2B B2C MARKETING DATABASES The 7 key traits of successful salespeople who crush every target and quota. In 1963 Joseph Samuel Girard began a sales streak that lasted until 1978…

Cold mailing: what it is and how to use it to generate leads

B2B B2C MARKETING DATABASES Cold mailing: what it is and how to use it to generate leads. Sales leads are consumers or businesses that may potentially be interested in buying a product or using a service…

The 31 best B2B sales podcasts

B2B MARKETING DATABASES The 31 best B2B sales podcasts to help you reach your goals in 2023. A podcast works like a daily companion – whether on the bus, the train, in the car or…

The 29 best sales blogs

THE 29 BEST SALES BLOGS FOR 2023. There are many ways to stay informed and keep up to date. Podcasts, blogs, webinars or, classically, books. How you get your information depends entirely on personal preference…

Why personal branding is essential in B2B sales

Why personal branding is essential – especially in B2B sales. Many people think of branding in terms of the colourful logos of successful brands such as Apple or Ikea. So most people…

8 ways to prepare a B2B conversation effectively

8 hacks for preparing B2B conversations effectively. Sales lives on communication. Especially when an offer needs explaining, is a little more expensive and is not part of everyday needs. As a sales rep you have to present, advise…

How to build a successful sales team – the complete guide

The complete guide to building a successful sales team. Building your own sales team is not an easy thing. You might think that having the right people with a passion for selling makes your team…